Privacy Policy

At Sunset Lux, your privacy matters. We are committed to safeguarding your personal information and ensuring transparency in how we collect, use, and protect your data when you engage with our services or website.

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1. What Information Do We Collect?

When you visit our website or book a vehicle, we may collect the following information:

• Personal identifiers such as your name, email, phone number, and address.
  
  
• Payment information including billing details and deposit information.
  
  
• Driving credentials, insurance data, and driver’s license verification.
  
  
• Technical data such as your IP address, browser type, device info, and pages visited (via cookies and analytics tools).
  
  
• Communication preferences for marketing or service updates.
  
  

2. How Do We Use Your Information?

We use your information to:

• Process and manage your rental reservations.
  
  
• Verify your insurance and eligibility.
  
  
• Provide support and communicate essential updates (e.g., booking status, delivery, or pickup notifications).
  
  
• Send promotional content (only with your consent).
  
  

Enhance user experience and improve our website functionality via analytics tools like Google Analytics and AdWords.

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3. Consent

How do you give consent?

By providing your personal details (e.g., during booking or inquiries), you consent to our collecting and using it for that specific purpose. For any secondary use, such as marketing, we will request your express consent or offer an option to opt out.

How do you withdraw consent?

You may withdraw your consent at any time by contacting us at:
📧 info@sunsetluxla.com

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4. Communication Policy

When registering with us, you may be asked to provide a valid phone number. By doing so, you consent to be contacted via phone call, SMS, or other digital messaging for reservation updates, deliveries, or urgent communications.

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5. Disclosure of Information

We may disclose your personal information only:

• If legally required to do so.
  
  
• To enforce our Terms of Service.
  
  
• In the event of a company acquisition, merger, or asset transfer, you will be notified accordingly.
  
  

6. Third-Party Services

Certain trusted third-party providers assist us in delivering services. These partners only access information necessary to perform their roles (e.g., payment gateways, insurance verification, ad networks).
We encourage you to read their privacy policies, especially if you engage in any transaction involving them.

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7. Hosting and Data Storage

Our platform is securely hosted with enterprise-grade protection. All data is stored behind secure firewalls and follows industry best practices to prevent unauthorized access, disclosure, or loss.

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8. Cookies and Tracking Technologies

We use cookies to personalize your experience and collect insights:

• Session cookies to remember your preferences.
  
  
• Google Analytics to analyze user behavior anonymously.
  
  
• Google AdWords & DoubleClick to improve ad targeting.
  
  
• Infinity Call Tracking to identify how you found us and optimize our marketing efforts.
  
  

You can disable cookies via your browser settings, though some features may not function as intended.

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9. Age of Consent

By using this site, you confirm you are at least the age of majority in your jurisdiction, or that you are the legal guardian giving permission for a minor dependent to use the site.

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10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will take effect immediately upon being posted here. If major changes are made, we will notify you directly or highlight them prominently on our site.

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11. Contact Us

If you have questions, need to access or update your personal information, or wish to file a concern:

Privacy Compliance Officer
📧 info@sunsetluxla.com
📍 Sunset Lux, Los Angeles, 6250 Hollywood blvd